On Christmas, Ford wanted to send a different message to their customers. They wanted them to know that the company’s real wish was to have them as drivers. In order to mean something, we needed to say it on a place where relationships count the most: social networks.
That’s why we created “Wishlist Ford” – a facebook campaign that transformed our fans into the gifts our cars wanted to get from Santa. Upon having their illustrated version posted on our cars’ facebook page as part of a Christmas wishlist, these fans got so surprised, and felt so close to Ford, that they even bought the cars.
JWT - FORD
ECD: Vico Benevides
CD: Marcelo Jesus, Rafael Freire
Creatives: Henrique Santiago, Rafael Hessel
Role: concept, art direction
Wave Festival 2015 - Shortlist
Best Ads on TV: Best Interactive of the Week
We searched each car's page for fans who have demonstrated interest in them and we chose the ones who matched best with our cars. We looked at their profiles and got their most outstanding traits and than secretly we illustrated them as gifts.