Nothing better than teaming up the iconic duo Wiz Khalifa and Bash to launch a campaign for the most iconic cookie in the world. We start with the first spot during the Grammy’s featuring Wiz inspiring you to not let adulthood be a fun sucker and remember to Stay Playful. Also, on the same night, and for the first time, Wiz dropped a track on an Oreo cookie with a limited edition Music Box, and a side B, when you play with the creme side, with an instrumental version letting you rap over it and trying to beat Wiz’s playfulness.
Oreo Stay Playful Campaign @ The Martin Agency
Role: creative direction, art direction, design lead
Creative Directors: Rique Santiago, David Muhlenfeld
Concept: Devin Heatley, Brittany Tooker
Production Company: Radical Media
Director: Dave Meyers
Music Box Production Company: Rebel & Rogue