Oreo has been an iconic brand featuring the Wonderfilled side of life for a long time. So it was time to give the next step and go from sparkling the child like spirit inside you to a fun pop iconic new look to the brand. Oreo People shows how everybody has an Oreo side and that’s what connect us. This is the beginning of a new brand’s behavior that will impact not just the traditional ad formats but will also how Oreo makes an impact on culture going beyond just a cookie brand.
Concept: Rique Santiago, David Muhlenfeld
Role: concept,creative lead, art direction, design
Production Company: 1st Ave Machine, Tronco, Hue&Cry