For the lauch of the New Ka, with the concept of "The Beginning of a Great Story", we created a interactive experience where the users could direct their own film. They could choose which scenes could appear, the soundtrack, the colour filter and get to know the new car in a fun way.

 

JWT - FORD

ECD: Vico Benevides

CD: Marcelo Jesus, Rafael Freire

Creatives: Henrique Santiago, Gabriel Lisboa

Role: art direction, illustration, design

 
 
site2.jpg
 
 
 
 
VOCEDIRIGE_07.jpg
 
 
 
VOCEDIRIGE_14.jpg
 
 
 
 
SiteComp.jpg

Mobile Interface

Mobile5.jpg
Mobile8.jpg

Poster