For the lauch of the New Ka, with the concept of "The Beginning of a Great Story", we created a interactive experience where the users could direct their own film. They could choose which scenes could appear, the soundtrack, the colour filter and get to know the new car in a fun way.
JWT - FORD
ECD: Vico Benevides
CD: Marcelo Jesus, Rafael Freire
Creatives: Henrique Santiago, Gabriel Lisboa
Role: art direction, illustration, design