We developed a campaign to prove how irresistible is driving the Ford Focus. At night, the Focus seduces and tempts drivers to drop everything and drive it. At Focus' Brand Channel on YouTube, videos were showed testimonials of people who had witnessed "THE CALLING".
JWT - FORD
ECD: Vico Benevides
CD: Marcelo Jesus, Rafael Freire
Creatives: Henrique Santiago, Rafael Freire, Nayara Lima
Role: concept, art direction, illustration, design
Behance: Featured at Advertising Served Galley
Youtube Brandchannel Content