THE CALLING

We developed a campaign to prove how irresistible is driving the Ford Focus. At night, the Focus seduces and tempts drivers to drop everything and drive it. At Focus' Brand Channel on YouTube, videos were showed testimonials of people who had witnessed "THE CALLING".

 

JWT - FORD

ECD: Vico Benevides

CD: Marcelo Jesus, Rafael Freire

Creatives: Henrique Santiago, Rafael Freire, Nayara Lima

Role: concept, art direction, illustration, design

AWARDS

Merit: CCSP

ACKNOWLEDGEMENTS:

Behance: Featured at Advertising Served Galley

 
 

Youtube Brandchannel Content

Press