We launched a tool where the users compare the New Fiesta with all the other competitors. It's a platform divided in categories like fuel economy, design, cost/benefit, performance, connectivity, comfort and internal space.
JWT - FORD
ECD: Vico Benevides
CD: Marcelo Jesus
Creatives: Henrique Santiago, Nayara Lima, Mariana Albuquerque, Maurício Gomes
Role: art direction, illustration, design