The technology of the New Fiesta is so amazing that it makes something as extraordinary as a Spaceship look dull, compared to the experience of driving the car.
JWT - FORD
ECD: Vico Benevides
CD: Rodrigo Strozemberg, Arnaldo Boico
Creatives: Henrique Santiago, Rafael Hessel, Gabriel Lisboa, Mauricio Gomes
Role: concept, art direction, illustration
"Ford Fiesta, Unbelievably Amazing"
Teaser Social Videos
Youtube short videos showcasing the main features from Fiesta compared to the spaceship.
SYNC with Spotify
"Ford presents: Close Encounters"
"They came from another planet, but the biggest surprise was on Earth."
"They couldn’t imagine what we were capable of."
"The encounter of two distant galaxies has never been so close."